Boosting Web and Foot Traffic with Google Ads
Google Ads is an online advertising program that allows businesses to reach the right audiences at the right time and in the right place. A pay-per-click (PPC) advertising model is used, where advertisers pay a fee whenever an ad is clicked.
5 Compelling Benefits Of Google Ads
Read on to learn more about why you should start implementing Google Ads into your marketing strategy today.
Google Has Massive Reach
Most people use Google to find a solution to a problem or research a business. Google ads can help you reach the top of search results on day 1. It improves your business exposure and helps you achieve higher CTRs.
Since Google has a massive global reach—handling more than three billion daily and over one trillion searches annually—advertising on Google gives you access to one of the largest online audiences.
It Uses Top-Notch Traffic Sources
Thanks to its market dominance and enormous consumer base, Google can help businesses increase website traffic. The corporation continues to develop and enhance its search engine algorithms to deliver the most relevant search results and advertisements. Google takes pleasure in showing valuable content and advertisements. People are more likely to find your business via Google than they are through other sources. Hence, you can use Google to get customers to sign up for your email list, ask for more information, and to buy from you.
Google Ads For Brand Awareness
Aside from improving your visibility and reach, Google Ads can also build brand awareness and improve your online reputation. Using placement targeting, you can choose which sites your ads should appear on and reinforce positive associations with your brand. Customers who might be searching for complimentary products or services are likely to find your ad relevant too.
You Gain Market Insights
Google Ads provides insights into consumer behavior and needs that business owners in the past could only hope for. The terms your customers used to locate your website, their location, the devices they use, and the times and days they searched are just a few examples of useful information Google Ads enables you to learn about your customers. Utilizing this information will help you make your goods and services better, as well as fine-tune your marketing strategies so that you are not wasting money on advertising to consumers who are uninterested in what you have to offer.
It is a Versatile Marketing Platform
Anyone who routinely uses Google Ads will attest to the platform's exceptional adaptability. It is appropriate for businesses of all sizes. Using this system, you may essentially turn on and off internet traffic. Additionally, it works with a variety of different marketing platforms and software programs. Campaigns can simply be tailored to target particular categories of online visitors. You may, for instance, target users based on their location, the device they're using, and the Google-owned website they're visiting (e.g., Google search, Google Maps, YouTube).
The 5 Types of Google Ads
Each Google Ad campaign follows the same steps for setup, but there are five distinct types of Google Ads.
Search Network Campaign
With a Search Network campaign, your ad will appear not only on Google Search and Maps but also on YouTube and Google Shopping. Users will see your ad when they search for terms related to a keyword for your campaign on any of these sites.
Examples include Google Partners like Google Search, Google Maps, Google Shopping, and other partner websites that fit the precise search parameters for AdWords campaigns. The Search Network is an excellent resource for connecting with customers who are actively looking for your product or service.
Display Network Campaign
You can get target customers to view and notice your visual ads using Gmail and YouTube through a Display Network campaign.
Apple TV is one example of a product that uses simplicity to get your attention. New York Times addressing recent trends with their newest ads is another one.
Shopping Campaign
As part of a Shopping campaign, Google uses your web store's product data instead of a user's keyword to determine how and where your ad appears within Google Shopping.
A prime example is Paper Culture combining the image-centric approach of Google Shopping with customer intent and increasing its ROI by 3x compared to other channels.
Video Campaign
A Video campaign will promote your company through a video ad on YouTube and other Google Display Network properties.
The video campaign by Heinz is an example where they challenge people around the world to draw ketchup, and everyone sketches a Heinz bottle that is easily recognizable!
App Campaign
Ads displayed through App campaigns will appear on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google's search partners, and many other publishers.
An excellent example of this strategy is Starbucks encouraging downloads with gamification.
Why Choose Google Ads for Your Business?
In summary, Google Ads is an effective way to drive good-fit traffic to your business. Boosting website traffic, increasing call volume, and increasing in-store traffic can all be achieved with the right campaign. You should use Google Ads for your business because:
It has the capacity to identify user intent and display the ideal advertisement.
It has exceptional targeting powers, which is why so many websites rely on it.
Google Ads can help you get a lot of traffic in a very limited amount of time, which is an often overlooked fact.
Additionally, Google Ads are quickly trackable, scalable, and measurable.
The bottom line is that Google Ads is ideal for businesses that sell in-demand products and services. At Radically Distinct, we can help you utilize the power of digital marketing for your business to create a solid and effective marketing strategy. Reach out to us to learn how we can help you.