How Important Is SEO To Your Business

Why does a professional service company need SEO?

If you're a business owner who believes that your customers are not online then you might not see value in digital marketing at all, let alone tactics like SEO (search engine optimization). They may seem like a waste of time and money if your customers all come from referral.

 Because of this, professional service businesses have been the slowest to adopt digital marketing. However, studies show that those that do, grow almost 50% faster than those that don’t.

Are your clients online? Likely yes, but let's say no.

The buying journey has evolved.

Nowadays, before purchase, customers research you online.

Even if it's true that finding them online is impossible, they will still search for you. If they search for you and your business doesn’t have the basic infrastructure of a modern customer journey (reviews, articles) then they will have doubts.

Doubt leads to loss leaders and tire kickers. These cost you both in time and revenue.

Google calls this the Zero Moment of Truth or the ZMOT.

Essentially, SEO at its most basic is about validating who you say you are and that other people have recently purchased your services and experienced success.

There are more competitive strategies to deploy as well, but a professional service business may or may not need those as much as they need advertising. 

In the last 5 years, marketing, in general, has changed drastically, and even more so over the last 10 years.

With Covid, the need to do business online has only increased.

SEO is only one piece of a much larger puzzle of finding new and innovative ways to draw in new customers to your business.

While your customers might NOT spend tons of time online or manage their own email, they are only one person away from someone who is.

Reading an article and opening an email are the only steps required to hook interested buyers using advertising. SEO then reinforces the customer's buying journey during the ZMOT.

Building on your referral marketing program is a great way to focus your digital marketing plan. Start with what works, but don't ignore the fact that the way we buy products and services has changed.

To ignore the biggest advancements in marketing is to degrade the perceived value of your brand. This is what the data shows.

Radically distinct provides all the creative marketing services that a micro or small business needs to compete for and win new business online.

Including SEO and digital advertising. Schedule a consultation today and learn how we can help you build your brand and manage your marketing online.