The Transformative Power of Video Marketing
Why is video one of the most effective ways to earn trust and increase brand engagement Learn from dozens of video marketing experts, including our Jenn Morgan
Mitch Tutica
Campaign Manager | Radically Distinct
We are excited to announce that our founder, Jenn Morgan, has been featured in UpCity's insightful blog, "How Video Increases Brand Engagement: According To The Experts." This feature highlights the importance of video marketing—a medium Jenn has always championed for its unparalleled capacity to connect with audiences.
The surge of video content over the past decade signifies a significant shift in consumer engagement. UpCity's blog underscores compelling statistics: 84% of consumers report that watching a brand's video has influenced their purchase decisions, and an overwhelming 86% want to see more video content from brands they love. These figures are not merely numbers; they represent the evolving marketing landscape and the growing preference for video as a storytelling tool.
In the expert roundup, Jenn Morgan and other industry leaders like Bernie Wong and William Taylor delve into the reasons behind video's magnetic pull. Video marketing isn't just about the visual—it's a strategic narrative approach that elevates brand identity. Repurposing content, as Jenn discusses, is a strategic move to diversify a single video into multiple formats, optimizing reach across platforms and significantly enhancing engagement.
Our founder’s insights reinforce the message that video isn't just another channel for brand messaging. It's an immersive experience that transforms how brands communicate, reduces website bounce rates, boosts SEO, and converts viewers into advocates. When used effectively, it's a potent tool that can develop a deep, resonant connection with your audience.
As the digital narrative unfolds, Jenn's perspective on video marketing stands as a testament to its effectiveness. We’re proud to see her knowledge and foresight recognized by UpCity, and we're inspired to continue pushing the boundaries of digital storytelling. Our heartfelt thanks go out to UpCity for featuring her insights and to you, our community, for engaging with the content we're passionate about.
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