A parkour training company on a mission to teach children and adults how to move in harmony with their environment. Parkour is all about obstacle negotiation with minimal or no loss of forward momentum. With our help, Kong Academy not only tackled one of their biggest hurdles of 2018 with no loss in operational momentum – they more than doubled their Summer Camp revenue goals for the year.
Kong Academy is a fast growing, small business with a unique service offering for schools and families. The owners, Curt Jordan and Elke Robshaw, remain extremely busy. Whether it’s teaching Parkour classes at their indoor facility, coordinating their after school programs, or planning and operations for their upcoming Summer Camps with 6 different locations--the owners of this small education company have a lot of things to do.
Marketing is not in their core competency and any time to learn about it is non-existent. With only a couple months remaining in the school year, they had done absolutely 0 promotions for their fast approaching summer camps. They needed a fast and effective solution to raise awareness of their offering and convert that awareness into sales.
WHAT WE DID
We consulted with Curt and Elke on the best approach to promote and market their camps. It became clear that Facebook Ads and Email Marketing would provide the most bang for their budget. We set to work on designing their messaging funnel and finding creative ways to target their audience. By taking the time to gain this deep understanding of their business and target market, we identified many missing pieces of communication throughout their sales process. These pieces of content were mandatory for transforming interested parents into paying customers.
By converging our targeted messaging strategy with these two highly effective delivery methods (Facebook Ads and Email Marketing), we were able to blow conversions out of the water. All six camp locations completely sold-out within 6 weeks, and they more than doubled their projected revenue goals.
Summer camp enrollment – SOLD OUT
2X campaign revenue goal achieved
65X return on AD spend – in 6 weeks