90% of people quit too soon. Here’s how to be in the top 10%

If you ever find yourself in a competitive scenario, it can be easy to psyche yourself out of opportunities if you don’t have a strategy for how you can succeed. Here’s a strategy you can apply in a wide variety of competitive environments and get yourself on the desired shortlist.
🥁🥁🥁🥁🥁

👉🏽 Follow up

Let’s take sales calls for example.

2% close on the 1st call
3% close on the 2nd call
4% close on the 3rd call
10% close on the 4th call
81% close on the 5th call

Guess how many salespeople make it to the 5th call?

10%

In fact, 48% of salespeople quit after the 1st call.

This is the same in email marketing. Send one email to 5,000 people and 5 might take the action you want. Send five emails to a list of 5,000 people and 1,250 people will take the action you want (provided, of course, that they are interested in what you are asking).

What I know about most experts and professional service business owners is that marketing/sales are often their least favorite activities. Therefore, it’s easy to fall into this 90% group.

The good news is that there is a solution:

👉🏽 Follow up

At least 5 times.

If you’ve done that, then you’re in the top 10% and are likely to see an increase in sales equivalent to your increase in output.

How about you? Where do you quit too soon? What would be possible if you tried a handful more times? Share with me on Linkedin.