Posts in BrandCenter
Philip Morris Anti-Smoking Ad Campaign; Friend Or Foe?

For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Watch this video to learn more.

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Nike's Controversial Ad Campaign Featuring Colin Kaepernick

Love it or hate it, Nike, for many customers, has become a symbol of racial equality and corporate courage. It's quite the turn around for Nike's stock and sales putting them once again in front of the pack. The topic has been heated and we wanted to get you a diverse perspective on the issue. In Episode 1, we examine the social and business impacts of the Nike 30th Anniversary Just Do It Ad Campaign featuring Colin Kaepernick.

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