AT&T has decided to spin off its recently acquired WarnerMedia (HBO, CNN, Warner Bros.) to partner with Discovery to create a powerful new force in American entertainment, in order to compete with Disney and Netflix in the streaming wars. What can small and micro companies learn from this competitive play?
Read MoreIn this video, brand marketing expert, Jenn Morgan, covers the seven critical strategies needed to create a predictable and profitable marketing program.
Read MoreBusiness development is what market players do to generate business. Strategic marketing is what companies do to win new business away from competitors, increase profit margin, and dominate their market for years.
Read MoreAlways #likeagirl campaign challenges a public perception and behavior that disempowers their primary user, young women. By using their marketing power to raise awareness of this cultural trope they give their brand deeper meaning and significance to their customer’s lives.
Read MoreThe second in a series on marketing design, we dive into the critical nature of strategy for business success. We uncover common hindrances to strategy development and what to look for in a strategic marketing partner.
Read MoreMarkets are no respecter of legacy…only brand power. Those with the most brand power win. Marketing Design is the creation of brand power and the secret to capturing more market share.
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